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You know by now that your brand is way more than just your logo. It’s the way your clients and customers feel, it’s their first impressions, it’s what they say about you when you’re out of the room—all rolled up into one bigger experience. Want to make the selling process way easier? Infuse every.little.thing. your potential client may experience throughout the sales process with everything there is to absolutely adore about your brand. You know, all that stuff that makes it a fancy schmancy top-shelf margarita instead of the same one every other restaurant in town is slinging across the bar.
Today I’m going to show you the top three things you need to have in your toolbox throughout the sales process to make converting prospects into customers so. easy.