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Melissa Thorpe + Beyond the Party | Brand Reveal

Author

Irene Hardy

Irene Hardy is a graphic designer, brand stylist, citrus enthusiast and the owner of Magnoliahouse Creative. She specializes in helping entrepreneurs and small businesses build graceful and exuberant brands that attract their dream clients. When she's not working, you might catch her with a cold glass of rose on the back porch, cheering for the Texas Longhorns or cooking something delicious from scratch.

Download your copy of The Smart Website Planner.

Download your copy of The Smart Website Planner.

Melissa Thorpe is an insanely talented, multi-passionate entrepreneur with several brands in her arsenal. When she was ready to invest in a rebrand, she knew she wanted her image to be cohesive throughout, but distinct from brand to brand. We worked with Melissa to style her personal brand, as well as her flagship company, Beyond the Party. First up, Melissa Thorpe herself. Melissa offers virtual assistant and web support services, so she sought an image that was clean and high tech, but still warm and approachable.

The Inspiration

Melissa-Thorpe-Mood-Board

Image sources and more inspiration. 

The Brand Styling

Melissa-Thorpe-Brand-Board

Once we had finalized the overall Melissa Thorpe brand, it was time to give Beyond the Party an update as well. Beyond the Party is an amazing business Melissa started to support Direct Sales Consultants with all the planning and recognition products they need to succeed. We echoed Melissa’s personal brand with a similar color scheme, typography and lettering techniques, but created a more fun, energetic and whimsical feel for this high-energy industry.

The Inspiration

Beyond-the-Party-Mood-Board

Image sources and more inspiration. 

The Brand Styling

Beyond-the-Party-Brand-Board

BTP-cards

Author

Irene Hardy

Irene Hardy is a graphic designer, brand stylist, citrus enthusiast and the owner of Magnoliahouse Creative. She specializes in helping entrepreneurs and small businesses build graceful and exuberant brands that attract their dream clients. When she's not working, you might catch her with a cold glass of rose on the back porch, cheering for the Texas Longhorns or cooking something delicious from scratch.

Download your copy of The Smart Website Planner.