Filed Under Creative Entrepreneurship
You know by now that your brand is way more than just your logo. It’s the way your clients and customers feel, it’s their first impressions, it’s what they say about you when you’re out of the room—all rolled up into one bigger experience. Want to make the selling process way easier?
If you’re serious about growing your business, you need to be collecting emails from potential clients and customers, and one of the best ways to do this is with landing pages. I mean, they’re pretty much the greatest thing ever when it comes to getting emails on your list quickly.
There are two kinds of entrepreneurs when it comes to business websites – those who want to build a new website every six months on a whim, and those who haven’t updated their site since 2004.
Of course, the dream is to have a designer on call for every aspect of your business, but whether you’re constrained by deadlines or your budget, it’s just not always realistic to turn to a professional. Luckily, it doesn’t have to be that complicated! Today I’m going to walk you through my three favorite cheap designer tricks that you can use to make your brand look effortlessly chic – without spending a lot of time or money.
Month after month for the last two years, I’ve added the same goal to my monthly goal setting pages in Powersheets: Start Template Shop Project. And for 20 of those 24 months, nothing happened. Instead, other things became more important in the moment, and I let the baby step of simply starting slip into the next month, and then the next.
Until January, that is.
If you’ve been around here a while, you know we’ve been hinting at something MAJOR for a couple months now – and I’m so excited that we’re finally ready to share it with y’all today!
On Tuesday, we’re launching the newest baby in the Magnoliahouse family – The Magnoliahouse Shop. We’ve built this for you, the creative entrepreneur, to bring great design right where you are in your business. We’re turning the custom design process on its head and making it fast, fresh and (most importantly, of course) fun.
I’ve got three tiny tweaks you can make to increase the conversion rate on your website. I know that we’re all focused on getting more and more traffic to our websites in an effort to grow our businesses, but what are you doing with that traffic to increase the bottom line of your business? Today, I’m going to talk you to three super easy ways to increase the conversion rates on your website without a pricey redesign.
When is the last time someone asked you for your business card?
Okay, hold on to that answer (if you can even remember.)
Now, when is the last time you sent an email?
Y’all, the first day of spring was this week, and we all know what that means – Spring Cleaning! Time to clean out our closets, clean out our houses and clean Trader Joe’s fresh out of rosé. But there’s one kind of cleaning we can’t forget – and that’s a little bit of spring cleaning for your digital brand. Today, I’m going to walk you through five dusty, forgotten corners of your online presence that could use a little sunshine and Method grapefruit spray cleaner as we say goodbye to winter!
I’ll probably get kicked out of the secret society of brand stylists for saying this, but sometimes you don’t need a rebrand or a new website. Sometimes you just need to get it together, and work with what you have.
I get really excited about the dumbest stuff, y’all. So imagine my delight when I was watching Sunday night football, generally just trying to tune out Al Michaels, when I saw the coolest little detail. When a flag was thrown on the field, not only did the yellow box show up on the bottom of the screen, but the NBC Peacock turned yellow, too. So freaking cool.
Removing the dates from your Squarespace website turns your blog into a massive bank of evergreen content – and covers for you if you’re an inconsistent blogger. Learn how to do it using the CSS property ‘display: none’!
True story: Last week, I took a couple hours away from the office for a haircut and highlight. (I knew it was time when a girlfriend told me at The Savvy Experience that she LOVED my ombre. Thanks girl, but that’s just my roots growing in unchecked.) When I left the salon, I looked at my phone and had 46 notifications from Slack.
At the Savvy Experience in August I was gifted the most beautiful hand-painted glass mug from J. Bee Designs, and was immediately terrified of breaking it. After wrapping it in dirty laundry to be sure it would arrive home safely in my suitcase, I unpacked it, washed it by hand, and put it away in the kitchen cupboard.
Two step opt-ins (pioneered by Leadboxes) can drastically increase conversions and allows you to offer specific content upgrades for each blog post. But how do you create these on your Squarespace website without a pricey Leadpages subscription – and link them up to our favorite email software, ConvertKit?
In case you haven’t heard, Elizabeth Gilbert’s Big Magic is basically my favorite book ever. (Summary: I thought it would be total woo woo nonsense. It wasn’t, and it’s changed everything for me. Read it.
If you’re anything like me, Google Analytics gives you an aneurysm every time you log in. Using the plugin Supermetrics, we’re taking our data OUT of Google Analytics and into an easy to understand Google Sheet.
Back when I worked at a corporate job, things were simple. I knew what needed to be done daily, weekly, monthly and quarterly, and I knew what the priorities were, because I had a fabulous boss and great communication.
Then I became an entrepreneur, and it was my job to decide what the priorities were.
If you’re finding yourself dealing with an overabundance of difficult clients, I want to let you in on a little secret. Difficult clients are often dream clients in disguise and working with them doesn’t have to be a struggle.