A while back, I wrote a post called “The New Rules for Working at Home” that has quickly become one of our most popular and most-pinned posts of all time. Because of the wonderful response we received from that post, I thought it might be fun to share a little peek into my daily life – specifically, how I handle the delicate balance between work and home life.
Daytona Lamade is the photographer and creative genius behind the passionately authentic Daytona May Photography. Daytona enlisted us to craft a new brand identity that was equal parts organically ethereal and raw boho. The result? A deeply textured, rich identity including a brush watercolor logo and a custom Indian block print pattern.
A few weeks ago, I was chatting over email with one of the amazing ladies who participated in our Authentic Brand Challenge when she asked me a fantastic question:
Right now, I’m working with a branding specialist for the first time, but I don’t feel completely comfortable entrusting my brand new company to her. We’ve been emailing back and forth a while, and so I don’t just want to dump her and run. What are some questions I should ask her that might make it easier for me to connect with her and be completely confident before moving forward?
My love affair with Meyer lemons started at an early age. My momma didn’t do a lot of gardening, but she was unstoppable with her Meyer lemon trees – we always had a couple in old wine barrels on the back patio, and the master tree bursting with fruit in the front yard. While they’re referred to as a lemon, the dark yellow delicacy is actually a cross between a true lemon and an orange. It wasn’t until I became a little, ahem, older that I discovered how delicious the tangy sweet juice is in desserts, savory dishes and especially cocktails.
One of the questions we asked quite frequently is how to get started on the branding process before you’re ready to hire a designer. I absolutely love this question because a well-prepared client is a dream client for us – when you’ve discovered and developed the style that resonates with you and your ideal customers, we can embody that style in a brand that’s uniquely and authentically yours.
Over the last couple of months, we’ve been involved in a lot of great conversations and decisions about naming a business, and I wanted to weigh in with a few thoughts of my own. It’s a question we get asked constantly – should I use my own name for my business, or create a separate identity?
Y’all, I am seriously so excited about our guest today on the blog. Laura James is not only an amazing designer, but she is also a talented photographer – a skill I seriously lack and covet! She’s sharing with us some ways to get stand out imagery for her brand, but if you’re just starting with styled photography, I also highly recommend her post from February about getting started for less than $20.
I am beyond excited to share today’s brand reveal with you. The first time I got on the phone with Ally Skeer (soon to be Ally Allison!), I felt like I’d known her forever. She’s a fabulous event planner and stylist, a bride to be, and a fellow Dave Ramsey-ite – which goes a long way in my book. Ally wanted a warm, organic and refined brand based on a neutral color palette, accents of rose gold and impeccably styled elements. We’re completely smitten with the result.
Maybe it’s because Lilly for Target launched this weekend, maybe it’s this marvelous spring weather we’ve been enjoying, or maybe I’ve always been besotted, but recently it seems my obsession with floral prints has gone to a whole new level. Behold, seven beautiful botanicals I’m insanely inspired by right now. (PS. Did I mention Lilly for Target?!)
When I was starting out as a freelancer, all the advice I read about working productively from home was along the lines of “get up early, pretend you’re going to an office, stop working at 5pm and repeat.” It seems that if it was up to your garden variety business blogger, working as a freelancer from home would be just as rigid as your typical corporate job – without the benefits package, thankyouverymuch
Melissa Thorpe is an insanely talented, multi-passionate entrepreneur with several brands in her arsenal. When she was ready to invest in a rebrand, she knew she wanted her image to be cohesive throughout, but distinct from brand to brand.
I’m excited to share with you a sneak peek of the mood board for a project we’ve been working on for the last couple of weeks. This one is particularly special because it holds true to the fact that the process is completely different for every client. Sometimes we nail the moodboard on the first try – and sometimes, like this one, it’s a month-long process of brand style exploration for both of us. We love it either way.
I’m creeping up on a decade as a professional designer, and while the list has dwindled, there are still a few things that I dread hearing from my clients. However, perhaps surprisingly, it’s not “I hate it.