Your Guide to the Kentucky Derby

Derby weekend is upon us! While I have little to no interest in actually watching horses run, I never miss a good southern opportunity for a party. Here’s your guide to celebrating the Kentucky Derby in style!

Read More

The 4 Social Media Apps We Can’t Live Without

It’s easy to get overwhelmed with the gazillion apps available on the interwebs, so here at Magnoliahouse HQ, we like to keep things pretty simple. We have a strict policy that if it doesn’t make life easier, it’s out the door. To that end, we use exactly four apps to manage our social media on a daily basis.

Read More

The Essential Squarespace SEO Playbook

Unless you’re new here, you know we’re crazy about empowering business owners with beautiful Squarespace websites they can update easily and maintain hassle-free. But with so many business relying on search engine traffic for new inquiries, making the jump to Squarespace can be scary without a great SEO plan in place

Read More

Red Fern Landscape Design

We’re finishing out brand week today with another recently-launched stunner: Red Fern Landscape Design. Tina had recently moved with her family from New Hampshire to Iowa, and was craving a brand update before relaunching the business in her new state. We played deeply with contrast in this brand suite, as we paired the warm, rustic character of the natural world with clean elegance to appeal to her high-end clientele

Read More

Aleeka Events

Another day, another stunning brand. Edmina, owner of the UK-based Aleeka Events was in search of a high-fashion brand that would appeal to her luxury clientele, while invoking the spirit of her West African heritage (and planning specialty!). We put together a stunning brand centered around a custom, hand-inked print and paired it with soft blush and cool marble tones. We carried the spirit through a stunning stationery suite and luxe Squarespace website. While the full website doesn’t launch until September, you can enjoy a sneak peek below

Read More

Cheers! Chicago

Today we’re revealing the confetti inspired brand behind one of our marvelous Session I clients – Cheers! Chicago. Sarah is a fantastic planner, starting her own business after years of working in other businesses. With an emphasis on fun & celebration, we put together a bright brand filled with confetti, champagne, and all things glam

Read More

A Day to Cherish

We’re back for Day 2 of brand week, and I’m especially excited to share this project with you. Our sweet client, Cara bought A Day to Cherish from its previous owner back in 2011. While she liked some aspects of the original logo, she was ready for a refresh and update – to put her own clean, classic style front and center of her brand. We started with an inspiration board (possibly my all-time favorite) to define the clean lines, bright colors and soft romanticism we were craving in this brand.

Read More

Natalie Scott Events | Brand Reveal

Happy spring, y’all! This week on the blog, we’re kicking off the season with five fresh new brands we’ve been dying to share. First up – a dreamy, coastal brand for Natalie Scott Events. We pulled inspiration from soft, organic elements paired with some of our favorite cool neutrals to create a brand that is equal parts airy and impactful. Driven by raw calligraphy and beautiful imagery, we rounded out the suite with a darling monogram, luxe stationery and a website who’s sole purpose is to show off Natalie’s gorgeous work. Consider us obsessed.

Read More

Magnoliahouse Turns Two + 2016 Brand Scholarship

Y’all, I can’t believe I’m saying this, but this month, we’re celebrating the second birthday of our studio. Magnoliahouse Creative started more than two years ago, as Irene Farrimond Creative, during stolen lunch hours and late nights. On February 11, 2014, we be came official with the IRS, I went full time with the business in May 2014, we rebranded as Magnoliahouse Creative in March 2015, and it’s been a haze of classic typography and citrus pictures ever since

Read More

Rose Quartz & Serenity | Inspiration

Happy Friday, y’all! Today, we’re kicking things off with some timely inspiration. Pantone has named not one, but two gorgeous colors as the 2016 Color of the Year, and we’re sharing some of our favorite picks in the blissful hues. Want more? There’s a whole Pinterest board-full just a click away!

Read More

Marble | Inspiration

It’s no secret that we’re obsessed with marble at Magnoliahouse HQ – just check our homepage or our Instagram account for proof! Today we’re sharing some of our top picks for showing off this organic yet ultra-luxe texture. That Russel + Hazel binder? I need it in my life right.this.minute.

Read More

Phase 5: The Website + Bonus Periscope!

In the final phase of our design process, we carry your new brand image into a beautifully styled, ultra-functional website. Over the last year, we’ve fallen deeply in love with Squarespace websites, and recommend them for the majority of our clients. Instead of another long blog post, I thought it would be fun to jump over to Periscope and talk you through the differences between the platforms!

Read More

Phase 4: Supporting Pieces

Through the first half of this week, we’ve discussed the delicious process of defining and styling your logo and your brand. Now it’s time to put those pieces to work by creating the supporting touchpoints that will actually reach your clients’s hands and eyes.

Read More

Phase 3: Brand Style Guide

So, at this point, we’ve done the hard work of examining your business, making intentional choices about your brand and working those decisions into a beautiful logo. We’re giddy about the visual story your new brand is telling. But how do you carry that story, look and feel throughout every area of your business?

Read More

Phase 2: Logo Design

Today, we’re moving into discussing the second – and arguably sexiest – phase in our signature branding process: Logo Design. While it’s incredibly important to remember that a brand is so much more than a logo, there’s no denying that the logo is the crown jewel in the branding process.

Read More

Phase 1: Core Discovery + Moodboard // Now Booking 2016 Projects!

Have you missed us? We’ve been using this time to love on our clients, as well as to take a deep dive into our current branding process and make some intentional changes to our process so that we can serve you in the best way possible

Read More

Real Talk: How I made it through the busiest summer of my business (and life).

Well hello there, darlings! Remember me? We used to be such dear friends before I disappeared on a totally impromptu blogging hiatus eight weeks ago. I’m back today to tell you where I’ve been – and what we’ve learned in the meantime

Read More

Pineapples + Palms

It’s summer, which means that my mind has taken up residence on a tropical island somewhere, while my body is firmly planted in front of an iMac. To celebrate the sunny skies, warm temperatures, and great excuses for cocktail sipping, today we’re taking a moment to celebrate two of our favorite trends that are currently enjoying their moment in the sun. Though they have a similar spirit, the traditions hail from opposite coasts: the pineapple has is a long standing symbol of Southern hospitality, while the Martinique print that inspires so many palm and banana-leaf versions made its debut at the iconic Beverly Hills Hotel in the 1940s.

Read More

The No-Coding Method for Enabling Rich Pins in WordPress

Last month on the blog, we shared how the improvements to our Pinterest strategy increased the number of referrals we received from the platform to our website by nearly ten times in May. Part of that action plan was the enabling of Rich Pins on Pinterest. As promised, today we’re sharing a quick and easy method for preparing the posts on your Wordpress website to provide additional detail on Pinterest

Read More

What We’re Working On: Moodboard Previews

I’ve gone dark, darlings, in the last few weeks! But it’s not because we don’t love you – it’s because I’ve been dancing around my two hometowns – San Francisco and Austin – while working on a wonderful assortment of projects. Now that I’m back in the studio, we’re getting so, so excited to share these with you. In the meantime, some sneak peeks of our moodboards and inspiration will have to do! 

Read More

Website + Email Resources | The Register

As promised, we’re starting our deep dive into the resources that Magnoliahouse runs on with an obvious target: website and email. As the core of any modern business, these workhorses are essential to maintain for your business to stay up and running

Read More

How we increased our traffic from Pinterest by 993% in one month

Ok, I’ll admit it. In the first year of my business, I completely neglected Pinterest. Based on my early experiences with the platform, I pigeonholed Pinterest into a place for only DIY projects, wedding inspiration and over-processed recipes. And while I still used the platform personally, and for a select few business tasks (especially gathering inspiration for mood boards), I totally wrote it off as a source of traffic to our blog and website

Read More

Ally Allison Events | Squarespace Website Reveal

Remember the beautiful brand behind Ally Allison Events? Today we’re excited to share with you the second phase of the project: her brand new website. As we shared earlier today, we’ve recently fallen in love with using Squarespace for our clients websites. Now, I’m thrilled to show you one of the ones we’ve so enjoyed developing this spring. Our screenshots don’t do it justice, so be sure to head over to allyallison.com to check out the site in all of its glory. 

Read More

35 Projects for Your In-House Graphic Designer

Today, we’re celebrating the release of our new catalogs by taking a deeper dive into our new in-house design services. Brand styling and website design are and will continue to be the core of our business, but we’ve found that many of our clients need support after our initial projects are finished. And while most businesses have a need for the ongoing support graphic designer, hiring an in-house designer or creative department can be expensive, risky and serious overkill for the small and medium businesses we work with.

Read More