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A Day to Cherish

Author

Irene Hardy

Irene Hardy is a graphic designer, brand stylist, citrus enthusiast and the owner of Magnoliahouse Creative. She specializes in helping entrepreneurs and small businesses build graceful and exuberant brands that attract their dream clients. When she's not working, you might catch her with a cold glass of rose on the back porch, cheering for the Texas Longhorns or cooking something delicious from scratch.

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We’re back for Day 2 of brand week, and I’m especially excited to share this project with you. Our sweet client, Cara bought A Day to Cherish from its previous owner back in 2011. While she liked some aspects of the original logo, she was ready for a refresh and update – to put her own clean, classic style front and center of her brand. We started with an inspiration board (possibly my all-time favorite) to define the clean lines, bright colors and soft romanticism we were craving in this brand.

The Inspiration

clean, bright, classic elegance

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After completing the mood board, we took a close look at her original logo. We maintained the original calligraphy, but paired it with a more modern font, and refreshed the color palette. We added a darling bow icon to capture the grace and movement of the full logo in a smaller form, and selected a few beautiful complementary fonts.

The Brand Styling

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The Stationery Suite

Next up was stationery. We elected for simple, elegant letterpressed stationery on thick white cotton stock. Heaven!

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The Magazine

Cara also wanted a way to welcome her new clients into their boutique wedding planning experience, so we designed a beautiful welcome magazine. Our job was easy here – the gorgeous photos of her work were definitely the stars!

cover

open-book

The Website

And finally, we extended the brand into a beautiful new Squarespace website. We wanted something that would again show off Cara and her team’s amazing wedding work, respond beautifully on mobile and be easy to maintain. Mission accomplished!

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Author

Irene Hardy

Irene Hardy is a graphic designer, brand stylist, citrus enthusiast and the owner of Magnoliahouse Creative. She specializes in helping entrepreneurs and small businesses build graceful and exuberant brands that attract their dream clients. When she's not working, you might catch her with a cold glass of rose on the back porch, cheering for the Texas Longhorns or cooking something delicious from scratch.

Download your copy of The Smart Website Planner.