or, how we build POWER brands at magnoliahouse hq.
STEP 1: MOOD BOARD
We start by defining your color palette and overall brand style with the creation of a mood board, based on your questionnaire, consultation and Pinterest boards.
GOAL: DEFINE YOUR VISUAL STYLE, COLOR AND TEXTURE INSPIRATION.
STEP 2: LOGO
Using a blend of modern digital design and fine art techniques, we develop a minimum of three initial logo concepts for your review and selection. With your feedback, we’ll refine one concept (or a combination of concepts) to perfection. We love to incorporate elements like hand lettering, modern calligraphy, illustration and watercolor into our work.
GOAL: DEVELOP LOGO FROM INITIAL CONCEPTS TO FINAL FORM.
STEP 3: ALTERNATE MARKS
Upon finishing your primary logo, we’ll develop the alternate forms to be perfectly suited to your specific applications. We always include a grayscale version of your logo to ensure beautiful representation in black and white printing applications and a small, easily recognizable mark or monogram to visually represent your brand in small spaces. Additional alternates may include a tagline or a different format for alternate applications. For example, if your logo is primarily vertical, we’ll prepare a horizontal version for use in website headers and letterhead.
GOAL: ADAPT YOUR BRAND MARKS TO SUIT EVERY APPLICATION FLAWLESSLY
STEP 4: BRAND STYLING
We complete the branding process by styling the supporting elements of your brand with depth and richness – typography, color palette and seamless patterns and textures.
GOAL: DEVELOP YOUR SIGNATURE STYLE THROUGH TYPOGRAPHY, COLOR, PATTERN + TEXTURE.
STEP 5: SUPPORTING PIECES
Once we’ve finished your brand design and styling, it’s time to move on to your stationery and collateral needs. Once we’ve gotten to know your business inside and out, we’ll help you choose the specific pieces you’ll need, whether it’s business cards, social media design, a pricing guide or so much more. We’ll provide the design files at no extra charge, or we’re happy to manage the print process with our network of premium vendors.
GOAL: CRAFT MEANINGFUL, LUXURIOUS TOUCHPOINTS.
STEP 6: WEBSITE
A new website is a key component of your beautiful new brand. We’ll develop a plan of action to suit your needs and budget – whether it’s a simple and elegant Squarespace website that’s easy to update, or a platform with highly specialized function. Need special functionality like ecommerce or online bookings? Just ask.