Last month on the blog, we shared how the improvements to our Pinterest strategy increased the number of referrals we received from the platform to our website by nearly ten times in May. Part of that action plan was the enabling of Rich Pins on Pinterest. As promised, today we’re sharing a quick and easy method for preparing the posts on your Wordpress website to provide additional detail on Pinterest.
To enable rich pins, your blog posts, products and recipes must contain additional information in their header tags.The official, Pinterest-sanctioned method looks like chaos. Now, I’m fairly tech savvy, but their directions made me want to abandon ship and run for a margarita. Instead, we turned to one of our Wordpress powerhouse plugins to help us out - Yoast SEO.
Yoast SEO can automatically includes the necessary tags and extra information in your post headers, so once you’ve installed and activated the plugin, go to the social settings, and make sure that the ‘Add Open Graph meta data’ boxed is checked under the Facebook tab. Save your changes and you’ll be locked and loaded for Rich Pins.
To activate your rich pins, visit the Rich Pin Validator, submit a post to test the integration, and then wait about 30 minutes for Pinterest to send you a confirmation email approving your website for Rich Pins. It’s that easy - you can literally do it during the opening credits of Don’t Trust the B—- in Apartment 23.
I’d love geek out with you in the comments - have you enable Rich Pins from your blog? If so, have you seen any changes in your Pinterest analytics?