Today, we're revealing our one of our favorite branding projects of 2014. Nicholas, owner of ProLifestyle LLC, came to us looking for a fresh, athletic and bold brand identity for his sports nutrition startup. We were delighted to take on a project that was a departure from the aesthetic of our other recent works and put together an image that was gritty and masculine, while still clean and refined. Upon finishing the brand, we developed packaging for their innovative protein shake and a seriously high-performance website with full eCommerce and wholesale programs.
The Brand Styling
We created a completely transparent plastic card for a bold look with a big impact.
Nicholas needed the ability to use the same package for multiple flavors, so we created an innovative system of base packaging plus flexible transparent plastic labels for flavor and nutrition details.
ProLifestyle LLC's website is chock full of robust functionality, in addition to full retail and wholesale eCommerce. We integrated a number of sophisticated features into the website, including a detailed set of discount and quantity parameters for ordering.