Melissa Thorpe is an insanely talented, multi-passionate entrepreneur with several brands in her arsenal. When she was ready to invest in a rebrand, she knew she wanted her image to be cohesive throughout, but distinct from brand to brand. We worked with Melissa to style her personal brand, as well as her flagship company, Beyond the Party. First up, Melissa Thorpe herself. Melissa offers virtual assistant and web support services, so she sought an image that was clean and high tech, but still warm and approachable.
Once we had finalized the overall Melissa Thorpe brand, it was time to give Beyond the Party an update as well. Beyond the Party is an amazing business Melissa started to support Direct Sales Consultants with all the planning and recognition products they need to succeed. We echoed Melissa's personal brand with a similar color scheme, typography and lettering techniques, but created a more fun, energetic and whimsical feel for this high-energy industry.