I am so excited to announce today that we are rebranding Irene Farrimond Creative as Magnoliahouse Creative. Like I say so often, this is one of those things that happened slowly, and then all at once.
I started to think about a rebrand last December, when Zac and I were engaged. When I started this business in early 2014, in an effort to keep things simple and authentic, I named it Irene Farrimond Creative. But our pending wedding meant that before too long, I would be Irene Hardy, and things started to feel complicated and inauthentic. I toyed with a few ideas - staying Irene Farrimond for business or rebranding as Irene Hardy Creative. But having two names seemed overwhelmingly complicated, and neither solution addressed another issue of authenticity that had been plaguing me - it’s not just me anymore. Our business is growing and we have such talented people working with us now (I can’t wait to introduce you soon on the blog), and hope to expand our staff even more soon.
For a couple of months, I pondered a new name - and I knew that I really, really wanted it to involve magnolias. They’ve always been my favorite flower, one of my favorite words and are so distinctly classic and southern that I couldn’t image a new business name without them. If you’re not smitten yet, flip over the fourth edition of Southern Weddings magazine and instantly see why these blooms have my heart. Once we had the name, the rest fell into place quickly - the logo design process was a completely serendipitous story that we’ll share on the blog soon. And then we just got too excited to share it with y’all - so we moved it up by a few months… then a few more… then two weeks… and one more day. (Can you tell we're excited?)
And so, I’m excited to introduce you today to Magnoliahouse Creative. It’s the same business, same quality and same team that you’ve come to know, but we will be taking this opportunity to focus in on our core as a business, update our catalog, and introduce a few new services that we think you’ll love in the coming months.
Our website is changing to magnoliahousecreative.com, and if you go to irenefarrimond.com, you’ll be redirected to our new home! You can reach our team at email@example.com and me directly at firstname.lastname@example.org. However, our old email addresses are still active and we don’t have any immediate plans to discontinue their use. Our Instagram handle has changed to @magnoliahousecreative, and our Facebook page has been updated as well.