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A Day to Cherish

A Day to Cherish

We're back for Day 2 of brand week, and I'm especially excited to share this project with you. Our sweet client, Cara bought A Day to Cherish from its previous owner back in 2011. While she liked some aspects of the original logo, she was ready for a refresh and update - to put her own clean, classic style front and center of her brand. We started with an inspiration board (possibly my all-time favorite) to define the clean lines, bright colors and soft romanticism we were craving in this brand.

The Inspiration

clean, bright, classic elegance

Mood-Board---A-Day-to-Cherish-v2

images (left to right, top to bottom): 1 2 / 3 4 5 6 / 7

After completing the mood board, we took a close look at her original logo. We maintained the original calligraphy, but paired it with a more modern font, and refreshed the color palette. We added a darling bow icon to capture the grace and movement of the full logo in a smaller form, and selected a few beautiful complementary fonts.

The Brand Styling

Brand-Board---A-Day-to-Cherish-v2

The Stationery Suite

Next up was stationery. We elected for simple, elegant letterpressed stationery on thick white cotton stock. Heaven!

Social-Stationery-Mockup-ADTC

The Magazine

Cara also wanted a way to welcome her new clients into their boutique wedding planning experience, so we designed a beautiful welcome magazine. Our job was easy here - the gorgeous photos of her work were definitely the stars!

cover
open-book

The Website

And finally, we extended the brand into a beautiful new Squarespace website. We wanted something that would again show off Cara and her team's amazing wedding work, respond beautifully on mobile and be easy to maintain. Mission accomplished!

screencapture-www-adaytocherishweddings-com-1452783889342
screencapture-www-adaytocherishweddings-com-about-1452783902960
screencapture-www-adaytocherishweddings-com-contact-1452783921620
screencapture-www-adaytocherishweddings-com-faq-1452783944121
screencapture-www-adaytocherishweddings-com-our-team-1452783913412
screencapture-www-adaytocherishweddings-com-stefanie-kent-dtw7k84z882tincngjeyffez25agmc-1452784067905
screencapture-www-adaytocherishweddings-com-stories-1452783930940
screencapture-www-adaytocherishweddings-com-testimonials-1452783954093
screencapture-www-adaytocherishweddings-com-videos-1452783937086
Cheers! Chicago

Cheers! Chicago

Natalie Scott Events | Brand Reveal

Natalie Scott Events | Brand Reveal