Why running a business without debt is the absolute best

The last job I worked before starting my business was in the marketing department at a large corporation, and it involved running a considerable quantity of marketing analytics. I’m talking those kinds of Excel spreadsheets - the ones with hundreds of thousands of rows and numerous pivot tables, and a company intranet that required tons of maintenance and records updates.

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Juice Bar Inspiration

It's starting to heat up here in West Texas and we're craving juicy refreshment in any form we can find it. Put on your favorite Lilly Pulitzer frock, call up your best girls and get busy squeezing. Champagne optional - but highly recommended! ;) 

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Happily Ever Squarespace

We're so excited today to welcome you to our new internet home! While it may look like a minor visual refresh (since we LOVED the design and content of our old site), there's a pretty profound change we've made here. 

Our Magnoliahouse online headquarters is now powered by Squarespace! 

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Red Fern Landscape Design

We're finishing out brand week today with another recently-launched stunner: Red Fern Landscape Design. Tina had recently moved with her family from New Hampshire to Iowa, and was craving a brand update before relaunching the business in her new state. We played deeply with contrast in this brand suite, as we paired the warm, rustic character of the natural world with clean elegance to appeal to her high-end clientele

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Aleeka Events

Another day, another stunning brand. Edmina, owner of the UK-based Aleeka Events was in search of a high-fashion brand that would appeal to her luxury clientele, while invoking the spirit of her West African heritage (and planning specialty!). We put together a stunning brand centered around a custom, hand-inked print and paired it with soft blush and cool marble tones. We carried the spirit through a stunning stationery suite and luxe Squarespace website. While the full website doesn't launch until September, you can enjoy a sneak peek below

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Cheers! Chicago

Today we're revealing the confetti inspired brand behind one of our marvelous Session I clients - Cheers! Chicago. Sarah is a fantastic planner, starting her own business after years of working in other businesses. With an emphasis on fun & celebration, we put together a bright brand filled with confetti, champagne, and all things glam

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A Day to Cherish

We're back for Day 2 of brand week, and I'm especially excited to share this project with you. Our sweet client, Cara bought A Day to Cherish from its previous owner back in 2011. While she liked some aspects of the original logo, she was ready for a refresh and update - to put her own clean, classic style front and center of her brand. We started with an inspiration board (possibly my all-time favorite) to define the clean lines, bright colors and soft romanticism we were craving in this brand.

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Natalie Scott Events | Brand Reveal

Happy spring, y'all! This week on the blog, we're kicking off the season with five fresh new brands we've been dying to share. First up - a dreamy, coastal brand for Natalie Scott Events. We pulled inspiration from soft, organic elements paired with some of our favorite cool neutrals to create a brand that is equal parts airy and impactful. Driven by raw calligraphy and beautiful imagery, we rounded out the suite with a darling monogram, luxe stationery and a website who's sole purpose is to show off Natalie's gorgeous work. Consider us obsessed.

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Magnoliahouse Turns Two + 2016 Brand Scholarship

Y’all, I can’t believe I’m saying this, but this month, we’re celebrating the second birthday of our studio. Magnoliahouse Creative started more than two years ago, as Irene Farrimond Creative, during stolen lunch hours and late nights. On February 11, 2014, we be came official with the IRS, I went full time with the business in May 2014, we rebranded as Magnoliahouse Creative in March 2015, and it’s been a haze of classic typography and citrus pictures ever since

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Phase 5: The Website + Bonus Periscope!

In the final phase of our design process, we carry your new brand image into a beautifully styled, ultra-functional website. Over the last year, we've fallen deeply in love with Squarespace websites, and recommend them for the majority of our clients. Instead of another long blog post, I thought it would be fun to jump over to Periscope and talk you through the differences between the platforms!

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Phase 3: Brand Style Guide

So, at this point, we’ve done the hard work of examining your business, making intentional choices about your brand and working those decisions into a beautiful logo. We’re giddy about the visual story your new brand is telling. But how do you carry that story, look and feel throughout every area of your business?

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Phase 2: Logo Design

Today, we’re moving into discussing the second - and arguably sexiest - phase in our signature branding process: Logo Design. While it’s incredibly important to remember that a brand is so much more than a logo, there’s no denying that the logo is the crown jewel in the branding process.

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